Apparel’s boost of 376 percent is largely driven by cold weather items, including outerwear (+720 percent), fleece (+1090 percent) and hoodies (+805 percent).Top selling product categories: Categories seeing the highest online spending this holiday season to date include: Toys (up 954 percent over pre-holiday levels of September), Books (up 671 percent), Video Games (up 648 percent), Appliances (up 617 percent), and Personal Care Products (up 553 percent).Out-of-stock messages are up +124 percent in November (up to November 26) versus pre-pandemic levels (January 2020).As of November 26, consumers are seeing the highest out-of-stock alerts for the following categories: Appliances, Electronics, Housekeeping Supplies, and Home & Garden. Out of Stock: Out of stock items remain an issue for consumers.A sale of a small retailer is typically at least 8 percent higher average order value (AOV) than a larger retailer. Small retailers are under pressure to differentiate and offer enhanced customer service. Large retailers saw 22 percent higher growth in revenue on average than small retailers since October. Small ($10M to $50M) versus large ($1B+) retailers: On Black Friday, large retailers benefitted from a larger boost in revenue than their smaller counterparts.So far this holiday season (November 1 to December 26), consumers have spent $89.9 billion and are on track to hit $207 billion, affirming Adobe’s forecast.Īdditional Insights From Adobe Digital Economy Index: Cyber Monday is expected to be the biggest online shopping day of 2021, with between $10.2 billion and $11.3 billion in online spending.Īdobe said that on Small Business Saturday, consumers are expected to spend between $4.5 billion and $5.1 billion. “Yesterday, Americans spent $8.9 billion online. For the first time ever, Black Friday saw a reversal of the growth trend of past years. Shoppers are being strategic in their gift shopping, buying much earlier in the season and being flexible about when they shop to make sure they get the best deals,” said Vivek Pandya, lead analyst, Adobe Digital Insights.Ĭyber Week, including Thanksgiving Day, Black Friday and Cyber Monday, is still by far the strongest online sales days of the season, according to Adobe. In a statement released Saturday, Adobe said this marks the first time where both days did not see an increase in online spending year-over-year, another sign that consumers started to shift their spending to earlier in the season, responding to promotions and deals from retailers that started in October. Thanksgiving Day coming in flat year-over-year at $5.1 billion. Results came in at the low end of Adobe’s predicted range. Designed with up to 7.1GB/s data transfer rates, this is one of the fastest drives on the market.Total online spending on Black Friday was $8.9 billion, down from sales of $9 billion in 2020, according to Adobe Analytics. Also, don’t forget about the CORSAIR NVMe SSD that’s down to $370 with 2TB of storage space. If your existing computer doesn’t have enough storage for photo or video editing, then consider either grabbing WD’s 2TB portable solid-state drive that’s on sale for $230. Sure, this won’t let you access programs like Premiere Pro, After Effects, Illustrator, or InDesign, but if you’re just doing photography or picture editing, Photoshop and Lightroom will be your go-to programs either way. On a tighter budget? Well, Adobe’s Photography Plan is just $10 per month and allows you to access Photoshop and Lightroom on two computers as well as your iPad. At the end of your 12-months, you’ll be charged the then-current Creative Cloud pricing unless you cancel. Note: This is a 12-month subscription on auto-renew. It also delivers both Photoshop and Lightroom for iPad, letting you design and edit photos while on-the-go. As Adobe’s all-inclusive bundle subscription, you’ll find that today’s deal includes Photoshop, Lightroom, Illustrator, InDesign, After Effects, Premiere Pro, and more. Today’s deal marks a new all-time low that we’ve tracked. For comparison, this bundle normally goes for $53 per month at retail and our last mention was last Black Friday for $40 per month. Also available at Amazon if you pay for the year up front at the same collective price. Sign-up for our newsletters and have our best offers delivered to your inbox daily.Īs an early Black Friday deal, Adobe is currently offering its Creative Cloud All Apps subscription for $29.99 per month for the first 12 months on an annual subscription. This offer has expired!Be sure to follow us on Twitter for the latest deals and more.
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